Wednesday, September 15, 2010

final project




Why do most people shop at Zumiez rather than other stores????
Frank Pinto who provides us with good information about marketing researcher this quarter; wanted his student to make a survey for any store you chose. The survey had to include ten good questions that you came up with. At first I did like this project but I learned a lot from this project. I know what people looking for whenever I choose to open my store. I know to do a survey to see what people want in a store first. But back on topic, so I pick Zumiez In the galleria mall. Why, I chose this store because this is one of my favorite store and they should know what the customer wants and needs. I had one week to come up with ten good questions about Zumiez. I got that done less in two hours, the question I pick was, what is your approximate age, because they should know the age of their customers. The next question is Indicate your marital status, within what price range you spend at Zumiez? What was the MAIN reason you visited Zumiez?
, What do you shop for at Zumiez? Which feature is the most important to you when buying shoes? What your favorite brand of decks? How easy was it to find a particular item you were looking for? The hard part was to go to the store in ask them can i give a survey to your customers; but they said yes that must be a lucky day for me. I also had to survey 50 people thats a lot of people but I can do it with no problem. I have everything plan out great. i went up to the store the next day to talk to the manager name Lisa. She helps me a lot with this whole project. At first some people didn’t want to do it; but when I tell me it’s was for my final project. They were pretty happy and said it was a pretty cool project. I learned a lot from this project and Zumiez they learned a lot about the customer. I really learn a lot from my teacher without him teaching this class I would never did this project a lot or would never think about doing it.








What is your approximate age?


18 - 24

25 - 34

35 - 44

45 - 54

55 - 64




Indicate your marital status.


Single

Married

Widowed

Divorced




Within what price range you spend at zumiez?


$30.00 or less

$30.01 to $50.00

$50.01 to $70.00

$70.01 to $90.00

More than $210.00



What was the MAIN reason you visited zumiez?
Browsing
Particular Item
Comparison of Prices
Other:

What do you shop for at zumiez?
Shoes
Skateboards
Jeans
Accessories

Which feature is the most important to you when buying shoes?

Brand / Designer

Comfort Features

Price

Practicality

Proper Fit

Convenience

Style

What your favorite brand of decks?
Atm
DGK
Zoo York
Toy Machine
Slave


How easy was it to find a particular item you were looking for?
Very Easy
Somewhat Easy
Easy
Somewhat Difficult
Very Difficult
How easy to navigate the web site?
Very Easy
Somewhat Easy
Easy
Somewhat Difficult
Very Difficult

Thursday, September 9, 2010

week 9-eoc network

The movie we watch in class was about secondary research and marketing. Secondary research can come from either internal or external sources. The of web search engines has increased opportunities to conduct secondary research without paying fees to database research providers. in the movie they used a lot data that they got from rating to see how should they run there station. with the information you can gather you can see things are. in the movie they also use marketing research. marketing research is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information. Sound decisions are not based on gut feeling, intuition, or even pure judgment. these two thing come in hardly when ever you need to find information about any company or to see what people like. this movie won a lot awards. its also have a lot of other show taking clips from it and also cartoons. You can some what related this movies to today. why, is that whenever you turn on the tv thats the only you see is bad things never the see good. but thats what people want to see. thats why it stays on the air because people don't want to see the good things in life ; only care about the bad and the corrupt. thats i think the news networks do good marketing

boc week 9 nielsen rating

what is nielsen rating i dont know. this what i found on Wikipedia.com.That Nielsen ratings are audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method has since become the primary source of audience measurement information in the television industry around the world.
http://en.wikipedia.org/wiki/Nielsen_ratings

Thursday, August 26, 2010

questionaire week 7 trader joes

Two dollar Tuesday is going a long way at Trader Joe's. No longer is $2 wine sold on only Tuesdays, in actuality $2 wine happens everyday. We use this technic as a gimmick to find new consumers and bring them in. Keeping our current consumers happy as well as new consumers.

1. Would you come into a Trader Joe's if we offered $2 salads on our $2 Tuesday wines?
2. If we offered free wine seminar with a purchase of our $2 wines?
3. How often would you consider coming on Tuesdays to Trader Joe's?
4. Do you buy wine for health reasons?
5. How many bottles of wine do you buy in a week?

eoc extra credit week 7

Inditex,Hennes & Mauritz, Gap Inc.
gap has 608,270
hennes & Mauritz has 3,289,047
Inditex has 4,445,081

Thursday, August 19, 2010

week 6 tax cuts should stay eoc

"Nevadans say income tax cuts should stay

But almost 30 percent polled would let lower rates expire
By STEVE TETREAULT

Stephens Washington Bureau

WASHINGTON -- As Congress winds up for a big debate this fall over taxes, Nevadans in a new poll are sending a strong message: Don't take away my tax cuts.

By a wide margin, Nevada residents say they want lawmakers to continue reduced income tax rates for individuals and other tax cuts enacted in 2001 and 2003. They will expire at year's end unless they are extended .

Asked whether they wanted the tax cuts to expire or to continue, 61 percent said "continue" and 29 percent said "expire," in the poll taken this week by Mason-Dixon Polling & Research for the Las Vegas Review-Journal and 8NewsNow.

Generally, people responded to the question with an eye on their wallets, which in Nevada these days are tending to be somewhat thin, said Brad Coker, managing director of the polling firm.

Danny Gonzales, professor of political science at Great Basin College in Elko, said he was surprised that close to 30 percent of Nevadans would want to give up lower rates they have enjoyed for almost a decade.

"I would think with the economic downturn you would expect there would be a larger portion of the citizenry that would like the tax cuts to continue," Gonzales said.

According to a poll breakdown, support for letting the tax cuts expire is coming from a combination of Democrats and independents presumably concerned that continuing them means less revenue for the federal treasury and a deepening of the nation's $1 trillion budget hole.

"That's their version of deficit reduction," Coker said.

In another issue before Congress , 38 percent of Nevadans favor a climate change bill that would include a "cap and trade" strategy to limit emissions of greenhouse gases from industrial plants. Forty-six percent said they oppose that legislation, passed by the House last year but shelved in the Senate .

Senate Majority Leader Harry Reid has signaled that debate over extending the early-decade tax cuts will commence when senators return from summer recess in September. That could make it one of the issues freshest in the minds of voters going to the polls in November.

The "average middle income" family in Nevada would save $1,530 on their 2011 taxes if the tax cuts are extended, according to a study this month by the nonpartisan Tax Foundation.

The bulk of the tax cuts were passed in 2001 by a Republican-controlled Congress encouraged by President George W. Bush, who promised they would spur economic growth. Critics charged they only accelerated the nation's descent into budget deficits.

The so-called "Bush tax cuts" lowered the tax rates on individual income about 3 percent across the board, reduced taxes on married couples filing jointly and increased the child tax credit.

The legislation also reduced the tax rate on qualifying capital gains, and began phasing out the estate tax.

In 2003, still controlled by Republicans, Congress passed a second Bush tax package that reduced the top rate on capital gains from 20 to 15 percent, and cut the top tax rate on dividends from 35 percent to 15 percent.

But it all goes away unless Congress acts this fall. The flip side is that extending the tax cuts across the board could cost $238 billion next year, according to the nonpartisan Joint Committee on Taxation in Congress, and around $1 trillion over the next 10 years.

Heading into September, debate has centered on who should continue to benefit from the tax cuts, and at what cost.

President Barack Obama has proposed that the tax cuts expire for the wealthy -- individuals earning more than $200,000 and families with earned income of more than $250,000 -- but should be made permanent for everyone else, which he puts at roughly 98 percent of households.

While many Democrats are expected to rally around Obama, there is dissent. Sen. Kent Conrad, D-N.D., says Congress should not raise taxes on the wealthy in a soft economy.

Sens. Ben Nelson, D-Neb., and Evan Bayh, D-Ind., have made similar comments, along with a small group of House Democrats.

Republicans argue that job-generating small business owners would be hit with tax increases if the tax cuts are limited.

Nevada lawmakers are staking out positions. Reid and Rep. Shelley Berkley favor Obama's proposal.

Berkley "is actively working on finding the best way to extend these key tax savings for Nevadans," aide David Cherry said.

"The question now remains how to extend existing tax cuts in a way that is also fiscally responsible and that means making some tough choices in Congress."

Rep. Dina Titus, D-Nev., was said Friday she could consider raising the $250,000 threshold to continue tax cuts either across the board, or on certain individual taxes.

"For Nevadans who are fighting to get by -- paying the mortgage or sending their child to college -- extending tax cuts is critical," Titus said. "I would be open to examining individual tax breaks, such as the mortgage interest deduction that helps Nevada homeowners, and proposals to raise the $250,000 threshold."

Republicans Sen. John Ensign and Rep. Dean Heller want to continue all the tax cuts.

"Senator Ensign thinks raising taxes during a recession would be the wrong policy for our country, and if we do not act to extend the current tax rates then we are doing exactly that," said his spokeswoman Jennifer Cooper.

Republican Senate candidate Sharron Angle believes the tax cuts "should be extended on all levels," spokesman Jerry Stacy said. "The private sector currently struggles to sustain itself, and we will see a bad situation grow even worse if the tax cuts are allowed to expire and the government is allowed to extract even more money from the private sector."

Republican Joe Heck, who is in a tight race with Titus, also wants them extended across the board.

"Congress must make the 2001 and 2003 middle class tax cuts permanent in order to create a stable economic environment for our small businesses and families," Heck said. "With Nevada sitting at a shocking 14.2 percent unemployment rate, we need to enact and sustain any incentives that allow the private sector to flourish and get Nevadans back to work."

Contact Stephens Washington Bureau chief Steve Tetreault at stetreault@stephensmedia.com or 202-783-1760."
http://www.lvrj.com/news/nevadans-say-tax-cuts-should-stay-100714039.html

i disagree. i think that everyday by should pay equal amount. if they make alot of money they should pay a higher tax.
This is a bad questions to ask. because there is so many different ways that you can answer this problem. a lot people said yes to cut to cut the taxs and lot people said no. but whats the real answer to this problem. i think people really dont know the awsner to the problem at all. it will effect both sides rich and poor. anyway you look at it. only thing we can do just wait and see this will turn out; and how this will help us in the long run and effect us.

Wednesday, August 18, 2010

CHNO VODKA

CHNO VODKA
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“Marketing is too important to be left only to the marketing department” –David Packard mktg pg3. It’s not only for making product at the stores or arranging displays it’s more than. Marketing really is a philosophy and a process for creating and exchanges. “Marketing can occur even if an exchange does not occur.” mktg pg4. Really what the quote was saying that you can marketing an object with not having a party. “A market-oriented firm defines its business in terms of the benefits its customers seek.” Mktg pg8. It’s more than what the customers want and needs. It’s more like keep focusing on the customers and avoids becoming preoccupied. “People don’t know what they want-they only want what they know.’ Mktg pg10. This quote saying that people only buy what they know; don’t buy what they want. “About half of every dollar you spend pays for marketing costs.” Mktg pg12. This is true because what ever you buy you paying for that product and the marketing. When you go to the stores and you see ad of a product that you like. That’s what you paying for are that ad “a good strategic plan can help protect and grow the firm’s resources.” Mkgt pg15. All big companies should have a strategic plan for there company; it would show you how to run long term with the company and profitability. “While other retail stores compete for rock bottom pricing, Abt Electronics’ strategy is to outclass and out service them. With lavish displays, walled-off spaces, and custom light, Abt attracts image-conscious brands.” Mkgt pg20. Abt electronics bring good customers services with good product. When customers buy something they don’t like they got played and they got there money worth. “If business people do have a social responsibility other than making maximum profits for shareholders, how are they to know what it is?” mkgt pg29. Its program in there company to let them know to focus on the world problems and viewing them as opportunities to build profit for the company. “No one business is large or powerful enough to create major change in the external environment”. Mkgt pg33. There no way that a company can be bigger than external environment to make a change in the environment.
“Petroleum is not the only natural resource that affects international marketing” mkgt pg55. This quote is saying that gas not the only natural resource that affects the world like metals and lack of food and water. “Countertrade is a form of barter’’. Mkgt pg 60. Yeah this true because you are swapping goods for goods. “Consumers product and service preferences are constantly changing.” Mkgt pg63. Because the consumers behavior always changing from time to time. “A typical consumer is exposed to more than 2500 advertising message a day but notices only between 11 and 20.” Mkgt pg77. This true because they exposed us more than 2500 a day, but we noticed the ones we want to see. “The key characteristic distinguishing business products from consumer product is intended use, not physical form.” Mkgt pg83 this really was saying that if a product is purchased for a personal consumption is a consumer good.