eoc week 4 What marketing research methods were demonstrated in the film

What marketing research methods were demonstrated in the film big.. i think that they use the right person for the right job. tom hank played a person that played with the toys and give feedback on them. also that he was 13, he know what kids his age like and what they want in a toy. In the scene when he was in the meeting looking at the building robot; he said that this is the same like every robot out there. we need some thing different.